Everyone uses AI.Few use it well.
The right tools, yes. The right skills, above all. That's where night-and-day results come from.
You and your team already use AI by chatting with it. We train you to use AI to build your tools and run your workflows for you.
Most companies got it wrong.
They treat it as automation — a way to save time by handing work to a machine. So they chase tools, assuming results follow the software: same tools, same outcomes.
Both assumptions are wrong.
Used well, AI doesn't just do your work faster — it makes the work better, and lets you do more of it. And results don't follow the tool; they follow the person using it. Everyone can shoot a basketball. Few shoot like Michael Jordan.
Using AI well is really about thinking well.
The reason most people get mediocre results isn't the model — it's that unstructured thinking in produces unstructured work out. AI rewards people who can break a problem down, reason in steps, and recognize what "good" looks like.
So this isn't a tool tutorial. Tools change fast; the skill to use them well doesn't — so we build what lasts. It's training in how to think systematically, with AI as the multiplier — applied to the four things you and your team do every day.
Four ways to pull ahead.
Use AI to make better decisions
The most valuable thing you own — especially in a senior seat — is judgment. Used well, AI sharpens it: run a decision as a pre-mortem, argue the side you don't hold, surface the bias you can't see, pressure-test a plan before you commit. Few programs teach this, because it takes more than knowing the tool.
Real intel, not confident garbage
Almost every role runs on research — from a quick lookup to a full report. Done poorly, AI hands you polished, convincing, made-up answers. You'll learn to find the right sources, match effort to the question, and verify in a way that catches errors before they reach a decision.
More, and better, of your work
Most of the day goes to producing things — docs, decks, analyses, messages. Done well, AI raises the quality of each one and lets you produce more. This is the part most people miss: it isn't just speed, it's a step up in what you put out.
Become a builder
The leap from chatting with AI to building with it — on the Claude desktop app, no terminal, no code. You'll build real tools for your own work, starting simple and ending genuinely useful, and leave able to build the next one yourself. Tools will keep changing; being someone who builds, not just chats, is what lasts.
Built, not watched.
By the end, this isn't theory. Everyone thinks and decides sharper, researches without getting fooled, and produces more and better work — and walks away with real tools they built for their own work, plus the ability to keep building with Claude Code. Not notes. A step up in everything they do.
Not another tool tutorial.
- Taught by an operator, not a tool specialist. Non-technical, been exactly where you are, no jargon and no noise.
- It goes deep where most stop — judgment and research, the two highest-leverage skills almost every course skips.
- You don't just learn — you leave equipped. Proven AI skills set up in your own tools, and real things you built yourself.
- Hundreds of hours of filtering, condensed — so your team doesn't spend a year separating signal from noise.
You could buy a fish.
Or, for about the same cost, your team learns to fish — catching a few during the program, and becoming people who catch many, for years. The tools they leave with are worth more than the program itself.
And we'll be straight with you: some workflows and internal tools are genuinely hard to catch yourself, and aren't worth months of trial and error. When that's the case, we'll catch the fish for you.
Your people are the asset.
This is the most direct way to upgrade them. Every participant comes out able to think, research, produce, and build at a level they couldn't before — and unlike a tool subscription, the gains compound.
Two operators. Two tracks.
Whoever you're upgrading, they get an operator who's been exactly where they are. Michael takes the non-technical teams and leaders. Alex takes the technical and developer teams.
10+ years building consumer and e-commerce companies. 3x founder, 2 exits. Advised 30+ companies on marketing, branding, and product. Berkeley. Ex-500 Startups. Ex-Google.
Ex-CTO, Chief Growth Officer, Director of VC accelerators, Head of Ad Product at Renren.com ($743M NYSE IPO). Trained 60+ founders at Accelerating Asia. Ex-500 Startups.
Shaped around your people.
1:1 executive coaching · small team cohorts · company workshops. We scope the format, depth, and pace to fit who you're upgrading and how they work.
If this sounds good
A real conversation. No pitch, no salesperson — just us. Reach out through whoever sent you, or directly.